{"id":1755,"date":"2022-04-12T14:38:49","date_gmt":"2022-04-12T09:08:49","guid":{"rendered":"https:\/\/hostkicker.com\/blog\/?p=1755"},"modified":"2022-11-29T18:32:20","modified_gmt":"2022-11-29T13:02:20","slug":"seo-basic-guide-for-beginners","status":"publish","type":"post","link":"https:\/\/hostkicker.com\/blog\/seo-basic-guide-for-beginners\/","title":{"rendered":"About SEO- A Basic Guide for Beginners"},"content":{"rendered":"

In the Era where everything is shifting online, it is necessary for everyone to focus on their online presence. If you are the one who is willing to set up your business online or want to modify your existing site as per the present need, you have landed at the right place. This write-up will discuss what is SEO and some terms related to it.<\/span><\/p>\n

Before making a website, you must know about SEO and how it will affect your site’s presence and ranking. SEO is a way you can get people on your site and keep on it. You may have encountered the word SEO before, or it is new to you. Now, without any further delay, let’s move on to explain what SEO is?<\/span>\u00a0<\/span><\/p>\n

What does SEO signify?<\/span><\/b>\u00a0<\/span><\/h2>\n

SEO represents ‘Search Engine Optimization.’ It is a technique for web page optimization to make them rank at a higher place in the search results of search engines such as Google, Yahoo, and others.<\/span>\u00a0<\/span><\/p>\n

To put it simply, you have to work on your web page so that Google and other search engines display it on their search page result whenever anyone searches for the query related to it.\u00a0<\/span>\u00a0<\/span><\/p>\n

If your website and web pages are optimized for search engines, people will witness your website on the search result as Google and other search engines will rank it higher than others less optimized.\u00a0<\/span>\u00a0<\/span><\/p>\n

A key goal of SEO is to increase rankings in the organic search results or non-paid search results.<\/span>\u00a0<\/span><\/p>\n

You must make efforts to enhance SEO to entice more people to your site.<\/span>\u00a0<\/span><\/p>\n

An Example<\/h3>\n

\"the<\/p>\n

Google displays the search result page for ‘The Earth.’<\/span>\u00a0<\/span><\/p>\n

The above example depicts the search result page when someone searches the term ‘The Earth.’<\/span>\u00a0<\/span><\/p>\n

Here, Wikipedia is the first search result shown by google. This suggests that it ranked #1 on the term ‘the earth.’\u00a0<\/span>\u00a0<\/span><\/p>\n

The concept of SEO is whenever you work to optimize your webpage to make it the best result; you can raise your search ranking and may appear higher on the search result and may become visible to the audience.<\/span>\u00a0<\/span><\/p>\n

Thus, the chances of getting more clicks and traffic to your website increase.<\/span>\u00a0<\/span><\/p>\n

In the above example, google displayed the organic result only; however, this does not happen always. The result may contain ads, news, or other rich results depending on the term used by the searcher.<\/span>\u00a0<\/span><\/p>\n

The search result could be more different on the basis of details submitted by searchers on Google, such as the country, place, or locality the searcher belongs to.<\/span><\/p>\n

Google’s Algorithm and Ranking<\/span><\/b><\/h2>\n

Google’s algorithm<\/a> decides the ranking of results and pages. Although nobody exactly knows what exactly Google’s algorithm is. However, through deep study, we can say there are many factors Google considers to rank the search results. We can study the most important ranking factors under two classes:<\/span>\u00a0<\/span><\/p>\n