{"id":2146,"date":"2022-05-31T17:49:41","date_gmt":"2022-05-31T12:19:41","guid":{"rendered":"https:\/\/hostkicker.com\/blog\/?p=2146"},"modified":"2022-05-31T17:49:41","modified_gmt":"2022-05-31T12:19:41","slug":"google-algorithm-updates","status":"publish","type":"post","link":"https:\/\/hostkicker.com\/blog\/google-algorithm-updates\/","title":{"rendered":"Google Algorithm Updates from 2015-2022"},"content":{"rendered":"

Google has a prolonged record of its famous algorithm updates, which it revises from time to time. If you are here to learn about the Google updates, stick to the post till the end. This post covers all the Google algorithm updates till today since 2015.<\/span><\/p>\n

Before covering all the updates, let’s outline what Google algorithms are.<\/span><\/p>\n

What is Google Algorithms?<\/span><\/h2>\n

The Google algorithm is a complete and complex process used by Google to rank content in SERPs. It considers different factors while deciding the ranking, including the content’s relevancy and quality to the searcher’s query.<\/span><\/p>\n

In general, Google’s algorithms are the type of rules set to decide any webpage ranking on search result pages.<\/span><\/p>\n

How often does Google update its algorithms?<\/span><\/h2>\n

Earlier, Google used to update its algorithm only a few times, but now it updates them too frequently.\u00a0<\/span><\/p>\n

As per the present scenario, Google revises its algorithms hundreds and thousands of times yearly.\u00a0<\/span><\/p>\n

Depending on the changes, the updates may be major or minor. Some are major enough that significantly impact the SERPs, and the minor ones sometimes remain unnoticed.<\/span><\/p>\n

The history of Google algorithm updates: 2015-today<\/span><\/h2>\n

Below is an entire history from 2015-to 2022 of Google algorithm updates that you will want to know. We have covered these updates in reverse chronological order\u2014the recent updates at the starting and the former ones later. Let’s get started.<\/span><\/p>\n

#Google Algorithm Updates in 2022<\/span><\/h3>\n

\u00a0<\/span><\/h4>\n

March 2022 Product Reviews Update<\/span><\/h4>\n

This year in March, Google announced that it would take a few weeks to launch the third release of the product reviews update. This update is based on its two previous updates of product review updates.<\/span><\/p>\n

Similar to the previous ones, this update will also assist Google in recognizing high-quality product reviews. With this, Google will reward the sites by providing them with a higher ranking on SERPs.<\/span><\/p>\n

In addition, Google offered new advice regarding ranked lists, “best” product recommendations, and product reviews for multiple products versus individual products.<\/span><\/p>\n

#Google Algorithm Updates in 2021\u00a0<\/span><\/h3>\n

 <\/p>\n

December 2021 Product Reviews Update (1 December)<\/span><\/h4>\n

On 1 December, Google revised its product review update. This was the second time Google revised its product review update in the same year. Its first update was announced in April 2021. Similar to its April update, the purpose of this update was to reward great product reviews in search results.<\/span><\/p>\n

This second update was to reward the product reviews that convey detailed research rather than a thin content containing a summary of some products.\u00a0<\/span><\/p>\n

Moreover, Google said it is willing to reward the content containing original research and insightful analysis, especially the content authored by experts or professionals who have thorough topical knowledge.<\/span><\/p>\n

For this update, Google suggested two best practices that you can use. It asks to include more multimedia such as visuals, audio, or links around your product reviews and include the links to multiple sellers, not only one, to provide more options to the users.<\/span><\/p>\n

November 2021 Local Search Update (30 November)<\/span><\/h4>\n

Google announced an update on 30 November, which rolled out till 8 December and overlapped with the core update and Product Reviews Update of December 2021.<\/span><\/p>\n

Google said that this update was for the local search and map pack results. This update was for rebalancing various factors considered in generating local search results.<\/span><\/p>\n

This update was also called ‘The Vicinity Update’ because it significantly impacted the smaller and local businesses that are closer to the users. With this update, they ranked better than the other bigger and more established businesses that are away.<\/span><\/p>\n

Since the 2017 hawk update, this was the biggest and most dramatic update.<\/span><\/p>\n

November 2021 Core Update (17 November)<\/span><\/h4>\n

On 17 November 2021, Google announced a new broad core update named the November 2021 Core Update. This was the third core update released by Google in 2021. This update took about two weeks to fully came into effect.<\/span><\/p>\n

Similar to all other Google’s core updates, This update was also wide-reaching. It impacted all the websites and SEO, covering all the languages.<\/span><\/p>\n

Link Spam Update (26 July)<\/span><\/h4>\n

On 26 July 2021, Google announced the link spam update, which took about two weeks to roll out. This update aimed to brush up on the quality of the search results.<\/span><\/p>\n

The update effectively identifies and nullifies the spammy links more broadly and across multiple languages.<\/span><\/p>\n

This update majorly affected the sites involved in spammy links.<\/span><\/p>\n

Google said that the sites with spammy links would not penalize, but the sites will experience a major drop in their search ranking as after this spammy link update, Google will ignore or nullify the links.<\/span><\/p>\n

The best practice suggested by Google is that ensure your links are natural and are per Google’s webmaster guidelines. You need to focus on producing high-quality links ( both inbound and outbound links).<\/span><\/p>\n

July 2021 Core Update (1 July)<\/span><\/h4>\n

On 1 July 2021, Google announced July 2021 core update. This update takes about one to two weeks to fully roll out.<\/span><\/p>\n

The July 2021 core update was the second back-to-back Core update announced by Google. The First was the June 2021 core update announced on 2 June 2021.<\/span><\/p>\n

According to core update practice, This core update was also an all-around and comprehensive update that slightly changed the entire algorithm but did not change any function specifically.<\/span><\/p>\n

Spam Update (28 June)<\/span><\/h4>\n

On 28 June 2021, Google announced the release of the second part of its spam update, whose first part was released on 23 June 2021. The update was concluded on the same day of its release.<\/span><\/p>\n

Google announced that both the spam update were global. This update targeted the web results as well as the image results.<\/span><\/p>\n

Spam Update (23 June)<\/span><\/h4>\n

On 23 June 2021, Google revealed the release of the Spam Update and concluded it on the same day. Google added that its second part would be released soon after week, and both the updates are one-day updates.<\/span><\/p>\n

Google did not provide additional details regarding the spam update. It only added the links to its existing Webmaster Guidelines, where it talked about spam prevention and web admin guidelines.<\/span><\/p>\n

Page Experience Update (15 June)<\/span><\/h4>\n

On 15 June 2021, Google announced the release of Page Experience Update and added that the update would take place slowly and be finished by the end of August 2021.<\/span><\/p>\n

With this update, Google will start analyzing the page experience signals to check the eligibility of web pages for the top stories carousel and section. Google said that the sites should not expect drastic changes in the search result position. Added that the update rollout is slow and is created to spotlight the pages that offer a greater user experience, and page experience is one of the important factors that will be taken into account.<\/span><\/p>\n

Google designed this algorithm to judge web pages on the basis of the user experience on a web page. This means the user experience on your webpage will determine your Google ranking. Google designed a new set of metrics called Core Web Vitals to measure the user experience on a web page. The three Core Web Vitals metrics are:<\/span><\/p>\n