{"id":2416,"date":"2022-11-19T16:20:08","date_gmt":"2022-11-19T10:50:08","guid":{"rendered":"https:\/\/hostkicker.com\/blog\/?p=2416"},"modified":"2022-11-19T16:20:08","modified_gmt":"2022-11-19T10:50:08","slug":"types-of-meta-tags-in-seo-an-easy-guide","status":"publish","type":"post","link":"https:\/\/hostkicker.com\/blog\/types-of-meta-tags-in-seo-an-easy-guide\/","title":{"rendered":"Types of Meta tags in SEO-An easy guide"},"content":{"rendered":"<p><span data-preserver-spaces=\"true\">Meta tags are an important aspect of on-page optimization that is essential to display details about the page. There are several types of meta tags in SEO that we are going to discuss here. Keep reading to get all the details concerning it.<\/span><\/p>\n<h2><strong><span data-preserver-spaces=\"true\">What are Meta Tags?<\/span><\/strong><\/h2>\n<p><span data-preserver-spaces=\"true\">Meta tags are HTML tags embedded in the page source that provide search engines with information about the page. <\/span><span data-preserver-spaces=\"true\">These are also referred to as &#8220;data about the page data.&#8221;<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Meta tags are code snippets that give additional details regarding your content to search engines to help them understand what your page is all about.\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">The meta tags aren&#8217;t present on the page but on the page source in the <em>&lt;head&gt;<\/em> section of HTML. <\/span><\/p>\n<p><span data-preserver-spaces=\"true\">This is why they are only visible to search engines. They use them to determine how a page should rank and display on SERP. <\/span><span data-preserver-spaces=\"true\">However, search engines may overlook metadata at times.\u00a0<\/span><\/p>\n<h2><strong><span data-preserver-spaces=\"true\">Why are Meta Tags important?<\/span><\/strong><\/h2>\n<p><span data-preserver-spaces=\"true\">We must work on our <a href=\"https:\/\/hostkicker.com\/blog\/a-complete-seo-checklist\/\">overall SEO strategy<\/a>, and meta-tags are one of them. They are important from an SEO point of view and can help you enhance search appearance and search rankings. Meta tags are valuable for search engines as well as for the site&#8217;s user experience.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">There are several types of meta-tags that satisfy different purposes. <\/span><span data-preserver-spaces=\"true\">Some are responsible for page appearance on<a href=\"https:\/\/hostkicker.com\/blog\/search-engine-result-page\/\"> SERPs<\/a>, and some direct how a page should be treated, whereas some enhance the page&#8217;s ranking. Let&#8217;s discuss each one by one and along with its details.<\/span><\/p>\n<h2>7 Major Types of Meta Tags in SEO<\/h2>\n<p>The following are the seven major types of meta tags in SEO:<\/p>\n<ol>\n<li>Meta title<\/li>\n<li>Meta Description<\/li>\n<li>Meta robots tag<\/li>\n<li>Meta viewport tag<\/li>\n<li>Image alt tag<\/li>\n<li>Canonical tag<\/li>\n<li>Heading tag<\/li>\n<\/ol>\n<p>Let&#8217;s learn about each one in detail.<\/p>\n<h3><strong><span data-preserver-spaces=\"true\">1. Meta Title<\/span><\/strong><\/h3>\n<p><span data-preserver-spaces=\"true\">Meta Title is the foremost valuable meta tag in SEO that is used to represent the main idea of the content and is placed in the HTML &lt;head&gt; of the page. It is one of the two meta-tags that are displayed on the search engine result page. This title tag is a valuable ranking factor and is responsible for compelling or repelling a searcher to make a click, hence the CTR or the web page.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">It is displayed on the SERPs, in the browser, as well as in the social shares.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">An HTML title tag appears like this:<\/span><\/p>\n<pre><span data-preserver-spaces=\"true\">\r\n &lt;title&gt;your page tile&lt;\/title&gt;<\/span><\/pre>\n<h4><strong><span data-preserver-spaces=\"true\">How to create a valuable title?<\/span><\/strong><\/h4>\n<p><span data-preserver-spaces=\"true\">Being displayed on the SERP, the title has the potential to grab the user&#8217;s attention and power to encourage them to click. Try to make your title concise and valuable, which gives the users the main idea of your content.\u00a0<\/span><\/p>\n<ul>\n<li><span data-preserver-spaces=\"true\">Keep your title short, with 50-60 characters.<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Make a unique title for each webpage<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Add a keyword in the title naturally.<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Target the user&#8217;s search intent.<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Use descriptive and click-worthy titles.<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Try to add your brand name in the title at last to make a difference.<\/span><\/li>\n<\/ul>\n<h4><strong><span data-preserver-spaces=\"true\">How can you add a title tag?<\/span><\/strong><\/h4>\n<p><span data-preserver-spaces=\"true\">There are basically two different ways to add a title tag to your page. You can place it in the page head or use the plugin if you are a WordPress user.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">To do it manually, embed your title within the title tags as shown below and paste it into the page&#8217;s &lt;head&gt; section.<\/span><\/p>\n<pre><span data-preserver-spaces=\"true\">&lt;title&gt;This is the title &lt;\/title&gt;<\/span><\/pre>\n<p><span data-preserver-spaces=\"true\">If you use WordPress and Yoast plugin, place the tag in the SEO title section from your post editor section.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-2422\" src=\"https:\/\/hostkicker.com\/blog\/wp-content\/uploads\/2022\/11\/Yoast-SEO-post-editor-screen.png\" alt=\"\" width=\"705\" height=\"621\" srcset=\"https:\/\/hostkicker.com\/blog\/wp-content\/uploads\/2022\/11\/Yoast-SEO-post-editor-screen.png 705w, https:\/\/hostkicker.com\/blog\/wp-content\/uploads\/2022\/11\/Yoast-SEO-post-editor-screen-300x264.png 300w\" sizes=\"auto, (max-width: 705px) 100vw, 705px\" \/><\/p>\n<p><span data-preserver-spaces=\"true\">Other CMSs also let you add title tags easily.<\/span><\/p>\n<h3><strong><span data-preserver-spaces=\"true\">2. Meta Description<\/span><\/strong><\/h3>\n<p><span data-preserver-spaces=\"true\">A meta description is the second most important type of meta tag in SEO that is also placed in the <em>&lt;head&gt;<\/em> section of a page. Along with the title, the second tag that is usually displayed on SERPs is the meta tag, just below the title and URL.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">A meta description depicts a glimpse of content in brief that tells search engines as well as users about the content.<\/span><\/p>\n<h4><strong><span data-preserver-spaces=\"true\">Is a meta description tag important?<\/span><\/strong><\/h4>\n<p><span data-preserver-spaces=\"true\">You may wonder if the meta description is important or not.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">The answer is even while Google might not always use the meta description you specified for your page, it might change it depending on the search term. Even so, including a meta description is always a good idea. Meta-description is not a ranking factor; however, it determines how your page appears on the search result page and how visitors will behave with it.\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Meta description has the ability to entice users and encourage them to make click. This enhances the CTR and hence indirectly improves rankings. Thus, meta-tags are valuable in SEO.<\/span><\/p>\n<h4><strong><span data-preserver-spaces=\"true\">How to create a valuable meta-description?<\/span><\/strong><\/h4>\n<p><span data-preserver-spaces=\"true\">Keep your description within 160 characters.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Write unique and compelling descriptions for each page<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Target the search intent and include keywords naturally.<\/span><\/p>\n<h4><strong><span data-preserver-spaces=\"true\">How to add a meta-description?<\/span><\/strong><\/h4>\n<p><span data-preserver-spaces=\"true\">Similar to title tags, there are two ways to add meta-description to your page. You can place it in the page head or use the plugin if you are a WordPress user.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">To do it manually, embed your description within the meta tags as shown below and paste it into the page&#8217;s <em>&lt;head&gt;<\/em> section.<\/span><\/p>\n<pre><span data-preserver-spaces=\"true\">&lt;meta name= \"description\" content= \"place your description here.\"&gt;<\/span><\/pre>\n<p><span data-preserver-spaces=\"true\">If you use WordPress and Yoast plugin, place it in the meta description section from your post editor screen.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-2423\" src=\"https:\/\/hostkicker.com\/blog\/wp-content\/uploads\/2022\/11\/yoast-seo-post-editor-screen-2.png\" alt=\"\" width=\"694\" height=\"631\" srcset=\"https:\/\/hostkicker.com\/blog\/wp-content\/uploads\/2022\/11\/yoast-seo-post-editor-screen-2.png 694w, https:\/\/hostkicker.com\/blog\/wp-content\/uploads\/2022\/11\/yoast-seo-post-editor-screen-2-300x273.png 300w\" sizes=\"auto, (max-width: 694px) 100vw, 694px\" \/><\/p>\n<p><span data-preserver-spaces=\"true\">Other CMSs also let you add meta-description tags easily.<\/span><\/p>\n<h3><strong><span data-preserver-spaces=\"true\">3. Meta Robots tags.<\/span><\/strong><\/h3>\n<p><span data-preserver-spaces=\"true\">Meta robots tags are the parameters that are placed within an HTML tag to instruct search engines on how to behave with your web pages. These types of meta tags don&#8217;t impact rankings and SEO directly.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">By default, search engines crawl and index all the links and web pages you create. However, you can use meta robots tags to control the crawling and indexing of your links and web pages.\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">There are the following types of parameters used with robots tags:<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Index, noindex, follow and nofollow.<\/span><\/p>\n<p><strong><span data-preserver-spaces=\"true\">Index:<\/span><\/strong><span data-preserver-spaces=\"true\">\u00a0This tag is used to instruct search engines to index the web page. This will display the page in relevant search results. This is set by default.<\/span><\/p>\n<p><strong><span data-preserver-spaces=\"true\">Noindex:<\/span><\/strong><span data-preserver-spaces=\"true\">\u00a0This is used to instruct search engines to prevent indexing of the webpage. This will prevent the page from appearing in search results.<\/span><\/p>\n<p><strong><span data-preserver-spaces=\"true\">Follow:<\/span><\/strong><span data-preserver-spaces=\"true\">\u00a0This tag is used to instruct search engines to follow all the links on the web page. This is set by default.<\/span><\/p>\n<p><strong><span data-preserver-spaces=\"true\">Nofollow:<\/span><\/strong><span data-preserver-spaces=\"true\">\u00a0This is used to instruct search engines to prevent the crawling of the links present on a web page. Search engines will not follow the links noticing the nofollow tag.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Example:<\/span><\/p>\n<pre><span data-preserver-spaces=\"true\">&lt;meta name=\u201crobots\u201d content=\u201cnofollow\u201d\/&gt;<\/span><\/pre>\n<p><span data-preserver-spaces=\"true\">Here the robots meta tag instructs search engines to prevent crawling of the links and not to follow them.<\/span><\/p>\n<pre><span data-preserver-spaces=\"true\">&lt;meta name=\u201crobots\u201d content=\u201cnoindex\u201d\/&gt;<\/span><\/pre>\n<p><span data-preserver-spaces=\"true\">Here the robots meta tag instructs search engines not to index the web page.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">You can also combine these tags as per your need.<\/span><\/p>\n<pre><span data-preserver-spaces=\"true\">&lt;meta name=\u201crobots\u201d content=\u201cnoindex, nofollow\u201d\/&gt;<\/span>\r\n\r\n<span data-preserver-spaces=\"true\">&lt;meta name=\u201crobots\u201d content=\u201cindex, nofollow\u201d\/&gt;<\/span>\r\n\r\n<span data-preserver-spaces=\"true\">&lt;meta name=\u201crobots\u201d content=\u201cindex, follow\u201d\/&gt;<\/span><\/pre>\n<h4><strong><span data-preserver-spaces=\"true\">How to add a meta robots tag?<\/span><\/strong><\/h4>\n<p><span data-preserver-spaces=\"true\">You can add a meta robots tag in your page&#8217;s header section. Or, if you use WordPress, there are many plugins for this, such as Yoast plugin. Its advanced settings let you add robots meta tags easily.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-2425\" src=\"https:\/\/hostkicker.com\/blog\/wp-content\/uploads\/2022\/11\/Yoast-advance-setting-to-set-meta-robts-tags.png\" alt=\"\" width=\"1240\" height=\"685\" srcset=\"https:\/\/hostkicker.com\/blog\/wp-content\/uploads\/2022\/11\/Yoast-advance-setting-to-set-meta-robts-tags.png 1240w, https:\/\/hostkicker.com\/blog\/wp-content\/uploads\/2022\/11\/Yoast-advance-setting-to-set-meta-robts-tags-300x166.png 300w, https:\/\/hostkicker.com\/blog\/wp-content\/uploads\/2022\/11\/Yoast-advance-setting-to-set-meta-robts-tags-1024x566.png 1024w, https:\/\/hostkicker.com\/blog\/wp-content\/uploads\/2022\/11\/Yoast-advance-setting-to-set-meta-robts-tags-768x424.png 768w\" sizes=\"auto, (max-width: 1240px) 100vw, 1240px\" \/><\/p>\n<p><span data-preserver-spaces=\"true\">Other CMSs also let you add meta robots tags easily.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Note: Do not use meta robots tags in robots.txt to block pages;<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Use meta robots tags only to limit Google&#8217;s ability to crawl a web page;<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Make sure you don&#8217;t restrict your site&#8217;s important page.\u00a0<\/span><\/p>\n<h3><strong><span data-preserver-spaces=\"true\">4. Meta viewport tag<\/span><\/strong><\/h3>\n<p><span data-preserver-spaces=\"true\">A meta viewport tag is another type of meta tag in SEO that adjusts the visible area of a web page as per the searcher&#8217;s device. The tag instructs the web browser on how to render the page on different devices such as desktops, tablets, and mobile.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Basically, with this tag, your web page appearance changes when viewed on different devices.<\/span><\/p>\n<h4><strong><span data-preserver-spaces=\"true\">Why is viewport meta important?<\/span><\/strong><\/h4>\n<p><span data-preserver-spaces=\"true\">Viewport meta tags are important because most visitors visit your site using mobile devices. The desktop version is hard to read, thus resulting in a higher bounce rate and loss of traffic. This tag helps in adjusting the page as per the device screen of the searcher.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">The viewport meta port does not affect the rankings; however, it is valuable for user experience. Thus, using a meta viewport tag is an important SEO practice.\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">It indicates to search engines that a page is mobile-friendly, and we all know the importance of mobile-friendliness. Viewport meta tags are necessary for making a web page mobile-friendly; however, your website should also have a responsive design.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Thus, make sure to use a meta viewport tag on all your web pages.<\/span><\/p>\n<h4><strong><span data-preserver-spaces=\"true\">How to add a meta viewport tag?<\/span><\/strong><\/h4>\n<p><span data-preserver-spaces=\"true\">You can add a meta viewport tag in your page&#8217;s header section.<\/span><\/p>\n<pre><span data-preserver-spaces=\"true\">&lt;meta name=\u201cviewport\u201d content=\u201dwidth=device-width, initial-scale=1.0\u201d&gt;<\/span><\/pre>\n<p><span data-preserver-spaces=\"true\">Here, the content attribute is set to width=device-width, initial-scale=1.0 because it is most common and most suited for most pages to make them mobile-friendly. But it may vary.\u00a0<\/span><\/p>\n<h3><strong><span data-preserver-spaces=\"true\">5. Image Alt tags<\/span><\/strong><\/h3>\n<p><span data-preserver-spaces=\"true\">An alt tag is used with an image tag to describe the image in text form. These alt tags are valuable for on-page SEO as it tells search engines about the image. These are also shown when the image can&#8217;t load properly and thus are valuable for user experience.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Additionally, these alt tags are valuable for images to rank in image searches.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Example: An image alt tag for a girl in a blue dress looks like this:<\/span><\/p>\n<pre><span data-preserver-spaces=\"true\">&lt;img src= \u201cgirl.png\u201d alt= \u201cgirl in blue dress\u201d&gt;<\/span><\/pre>\n<p><span data-preserver-spaces=\"true\">Tips for image alt text:<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Always use optimized images.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Use alt text for all images because google can&#8217;t see images.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Keep your alt text specific and descriptive.\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">You can use your keyword if it fits naturally.<\/span><\/p>\n<h4><strong><span data-preserver-spaces=\"true\">How to add an alt tag?<\/span><\/strong><\/h4>\n<p><span data-preserver-spaces=\"true\">You can add an alt tag in your page&#8217;s header section as well as using your CMS.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">To place an alt tag, embed it in your image tag. Like this:<\/span><\/p>\n<pre><span data-preserver-spaces=\"true\">&lt;img src= \u201ckw tool.png\u201d alt= \u201ckeyword research tool\u201d&gt;<\/span><\/pre>\n<p><span data-preserver-spaces=\"true\">Additionally, most CMS allows you to add an image alt tag easily. For instance, WordPress users can add an image alt tag while adding an image to their posts or pages.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-2429\" src=\"https:\/\/hostkicker.com\/blog\/wp-content\/uploads\/2022\/11\/Image-alt-tag-setting-in-wordpress-3.png\" alt=\"\" width=\"424\" height=\"430\" srcset=\"https:\/\/hostkicker.com\/blog\/wp-content\/uploads\/2022\/11\/Image-alt-tag-setting-in-wordpress-3.png 424w, https:\/\/hostkicker.com\/blog\/wp-content\/uploads\/2022\/11\/Image-alt-tag-setting-in-wordpress-3-296x300.png 296w\" sizes=\"auto, (max-width: 424px) 100vw, 424px\" \/><\/p>\n<h3><strong><span data-preserver-spaces=\"true\">6. Canonical tags<\/span><\/strong><\/h3>\n<p><span data-preserver-spaces=\"true\"><a href=\"https:\/\/hostkicker.com\/blog\/introduction-to-canonical-tags-in-seo\/\">Canonical tags<\/a> are the tags that are valuable in telling search engines which page is your most preferred page that you want to get indexed and display in search results. These tags are valuable in preventing duplicate content issues on your site.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">This is what a canonical tag looks like:<\/span><\/p>\n<pre><span data-preserver-spaces=\"true\">&lt;Link rel=\u201ccanonical\u201d href=\u201chttp:\/\/ abc.com\/\u201d\/&gt;\u00a0<\/span><\/pre>\n<h4><strong><span data-preserver-spaces=\"true\">Why are canonical tags important?<\/span><\/strong><\/h4>\n<p><span data-preserver-spaces=\"true\">Duplicate content may affect SEO and search rankings. Thus, canonicals are important as they prevent duplicate content issues and also prevent link dilution to unimportant pages. They improve crawling and let you manage syndicate content effectively.<\/span><\/p>\n<h4><strong><span data-preserver-spaces=\"true\">How to setup canonical tags<\/span><\/strong><\/h4>\n<p><span data-preserver-spaces=\"true\">Similar to the above, canonicals can be set via two methods: one in the page&#8217;s header and the other using a plugin.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Include the rel=canonical tag to the page<em> &lt;head&gt;<\/em> section of the duplicate page.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">The next way to add canonical tags is by using a plugin if you are a WordPress user. Yoast SEO is a plugin that can help you with that.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">This plugin automatically adds self-referential canonicals to each page. However, to add custom canonicals, you can use the advanced settings.<\/span><\/p>\n<h3><strong><span data-preserver-spaces=\"true\">7. Heading tags<\/span><\/strong><\/h3>\n<p><span data-preserver-spaces=\"true\">Header tags are HTML tags ranging from H1 to H6 that are used to structurize the contents. These are used to give headings and subheadings to make the content more readable and comprehensible.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">These do not give a boost to rankings; however, these are valuable for user experience; they make the content graspable and easy to digest. For search engines, they make crawling easier and help them to understand the content in a better way.<\/span><\/p>\n<h4><strong><span data-preserver-spaces=\"true\">How to implement heading tags:<\/span><\/strong><\/h4>\n<p><span data-preserver-spaces=\"true\">Heading tags can easily be added to your page&#8217;s header section, or you can add them easily from your post editor in WordPress.\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">For instance: To add an H1 tag in your page&#8217;s header, enclose your page title within H1 tags like this:<\/span><\/p>\n<pre><span data-preserver-spaces=\"true\">&lt;H1&gt; meta tags in SEO &lt;H1\/&gt;<\/span><\/pre>\n<p><span data-preserver-spaces=\"true\">To add the H1 tag, the WordPress post editor gives a completely separate section above the page.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">And to add H2, H3, and so on tags, you can select the heading from the paragraph dropdown at the top right corner.\u00a0<\/span><\/p>\n<p><strong><span data-preserver-spaces=\"true\">To Conclude:<\/span><\/strong><\/p>\n<p><span data-preserver-spaces=\"true\">So, these were some most important types of Meta-tags in SEO. Although meta tags do not help us to achieve higher ranking directly, they are important from an SEO perspective. They improve search engine optimization, some help search engines to better understand your content, some instruct them on how to behave with your content, some prevent duplicate content issues, and some help you structure your content. All meta tags add some value to your content, making them more SEO friendly and user-friendly. All these are valuable in the long run and indirectly help you rank better, even if a little.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">We hope this has helped you understand different types of meta-tags in SEO. Include them in your SEO strategy and better optimize your content.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Meta tags are an important aspect of on-page optimization that is essential to display details about the page. There are several types of meta tags in SEO that we are going to discuss here. Keep reading to get all the details concerning it. What are Meta Tags? 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