A guide to create a successful SEO campaign  

Are you looking for a way to create a successful SEO campaign? If yes, this write-up is for you. Here, we’ll explain the easy way to create a successful SEO campaign. All it needs is a perfectly planned strategy to get the desired outcome. 

Usually, it takes a long time for a web page to rank higher on the SERPs. 

If you want to improve the visibility of your web pages, help them rank higher on Search Result Pages and boost traffic to your site, you need to plan, create and run a successful SEO campaign for your website. This will help you improve your search presence and achieve your business goals. 

What is an SEO Campaign? 

An SEO campaign is an art of improving organic reach. It is a collection of tasks, such as keyword research, SEO analysis, content audit, on-page optimization, link building, etc., that are combined to optimize the web pages or sites to enhance their ranking in search engines, boost traffic, and generate more leads. 

A well-planned and well-executed SEO campaign can be fruitful for any kind of business, whether big or small.  

Think of it like this: Your SEO campaigns are a component of your SEO strategy. You can have a single, vast SEO strategy but four or five different SEO campaigns to achieve desired outcomes. 

What Are the advantages of creating a successful SEO Campaign? 

An SEO strategy is a long-term strategy that takes time to implement and shows results. 

By breaking your overall SEO strategy into smaller SEO campaigns, you will be able to achieve specific objectives in a shorter period of time. 

For instance, you want to rank on the first page of SERPs for a specific keyword. In this case, you can create a campaign around that keyword, analyze the related data, and plan your strategy accordingly. Finally, track the results and evaluate your campaign. 

This way, you can set smaller goals and achieve them in a shorter period of time.  

Furthermore, without a proper SEO campaign for a specific keyword, it would be difficult to determine whether you can achieve your goal or not. Also, you can’t plan the steps to achieve it. 

How to Create a Successful SEO Campaign 

Now that you’ve understood what an SEO campaign is and its benefits let’s create a to-do list that can help you create a successful SEO campaign.

An SEO campaign strategy may include the following steps: 

• Website Analysis- Analyze your website’s current health and figure out the issue on your site. 
• Competitor Analysis- Analyze your competitor’s strategy. Figure out what is and what isn’t working. 

• Keyword research- Perform keyword research, and find keyword gaps between you and your competitors to choose the right keyword. 
• Backlink research- Perform backlink research to find the backlink opportunities from your competitor’s site. 
• Set your campaign goal-Determine what you want to achieve with the SEO campaign. 
• Quality content creation- Create unique and high-quality content using the keywords you found in your research. 
• On-page SEO–Optimize all on-page elements of your site to help it rank on SERPs  

• Link building- Focus on getting quality backlinks.  
• Social media sharing- Promote your content by sharing it on social media platforms. 
• Examine the results and evaluate the campaign. 

 1. Website Analysis

First, begin by analyzing your website’s current status. 

You can review your web pages and discover where they are ranking currently. The data will help you analyze your previous strategies to determine whether they worked. In this way, you’ll be able to adjust your SEO strategy and plan your new campaign accordingly.  

You can analyze your page speed, backlinks, rankings, issues, and more.  

Without proper research, you can’t decide where to start and what’s worth pursuing. 

Once you’ve analyzed different website elements, you can determine the efforts needed to run the campaign and how it’s going to impact your website.  

You can also use Semrush’s Site Audit tool or Ahrefs tool to determine your website’s issues, such as broken links, site performance, internal linking, and much more, to determine what to prioritize in your SEO campaign. 

2. Competitor analysis- 

To plan and create your SEO campaign, you first need to perform a competitor analysis. This will help you determine what is and what isn’t working for your competitor. You can find opportunities for your website and take it to the next level. To find the details of your competitors, you can use tools like Semrush or Ahrefs to perform competitor analysis. 

• Keyword research 

When creating an SEO campaign for your website, choosing the right keyword is the most important thing. A keyword has the potential to attract traffic to your site. That’s why you need to analyze, compare, and choose the best keyword for your website. 

If you wish to learn about keyword research in detail, you can see our complete guide on keyword research. 

However, it’s not just picking the right keyword and creating content on it. 

When you focus on creating an SEO campaign, you can target highly competitive keywords, choose link-worthy topics, or create content on similar topics to create a content hub. 

You can also use tools like Semrush or Ahrefs tools to find keyword opportunities on your competitors’ websites. This can help you find out what your competitors are ranking for and you aren’t. 

• Backlink research 

Backlink research is the process of gathering information from your competitor’s website to improve your website’s backlink profile. This is an essential step of competitors’ analysis with which you can gather link opportunities for your site that can help to achieve a better ranking on SERPs. You can use Semrush’s link analysis tool or Ahrefs’s site explorer tool to find link opportunities.  

Let us explain this using the Ahrefs tool. 

 

The “link intersect report” in Ahrefs site explorer can help you discover the websites that are linking to your competitor but not you. 

Another report in site explorer, “Best by Links”, can help you discover the most link-worthy content in your niche, which means the type of content that gets the most links. 

Or “the backlink and the referring domain report” in site explorer can help you discover the backlinks along with their referring domains.  

All these can help you discover the backlink opportunities you can use to get quality backlinks to your site. You can also create an outreach campaign to get high-quality links to the most important pages of your site by doing the research the right way.  

3. Set your SEO goal

After researching and analyzing your and your competitor’s websites, you must have got an idea for your SEO campaign—the idea that’s worth chasing. 

Now, you have to set a goal for that. Meaning what’s your aim with this campaign? Or what will be the outcome of this campaign? 

These goals can be different for each one of us. Maybe you want to improve your search visibility for some keywords; maybe you want to boost traffic to your site; maybe it’s getting high-quality backlinks, or maybe you want to achieve a higher ranking for highly competitive keywords; or perhaps you want to boost conversions or sales. These are a few examples of SEO objectives for which you might consider developing an SEO campaign. 

In case you don’t know where to start, the goals we discussed could be the ones you can start with. Choose one or two as your SEO goal that can also add value to your business goals. Whatever your SEO goal is, start with it and remember to stick with the “SMART Objectives” guidelines. It’s necessary to maintain a good balance between the parameters of the objectives. SMART- specific, measurable, achievable, relevant, and timely. 

Decide on your aim for the campaign and take the next step. 

4. Create and Optimize Your Content 

When working for an SEO campaign, content creation and its optimization both hold great value. It is widely known that in SEO, content is always king. Behind every high-ranking content, there’s deep research. What keyword should be used? What are users searching for? What’s their search intent? Once you’ve analyzed all these aspects, start creating content that is unique, readable, and well-optimized for search engines. 

Your content should be perfect in every aspect. All the on-page factors, including keywords, internal and external links, images with alt text, title, URL, description, etc., all must be well SEO optimized. The keyword should be used wisely throughout your content, naturally. Also, you must use it within your title, URL, and description to optimize them for SEO. 

Moreover, the placement of your internal links, as well as external links, should be accurate and relevant. 

Overall, in order to rank higher on SERPs, your content should be SEO-friendly. 

We have covered a complete SEO-friendly checklist that can guide you in creating SEO-friendly content. 

5. Build Backlinks 

Link building is an approach to acquiring links from other sites to improve search rankings. While creating backlinks, you must keep in mind that the quality of links matters much more than the quantity. You must aim to get a few high-quality links from authoritative sites in your niche rather than striving for a lot of low-authoritative links. 

However, getting organic backlinks is quite a challenging task. You need to make efforts to acquire high-quality links.  

You can keep your link-building objective in mind while creating your content and include it in your social marketing strategies as well. 

Also, you can create link-worthy content that people cite. And promote your content using social media platforms. These are great ways to acquire high-quality backlinks for your site. You can also find link-building opportunities from your competitor’s site using the tools as we discussed above. 

# Here are some added ways you can use for your link-building purposes: 

Guest blog posts:

Practice Guest blogging. It is a great way to build backlinks and improve your authority if done strategically. 

Discover broken backlinks opportunities:

Besides creating new backlinks, you can analyze different websites within your niche for broken links. Find the content on their sites with broken links and offer them your content as a substitute. This will help you win backlinks without much effort.  

Use social media for promotion:

Creating link-worthy content and promoting it on social media is a win-win. If done properly, you can improve your brand’s visibility, reach the targeted audience, earn possible backlinks, and improve your brand’s authority. 

Create infographics:

Infographics can also be a good way to acquire backlinks. Almost everyone prefers visual pieces of information as they are attractive, informative, and easily understandable. 

6. Monitor the Results of your SEO campaign

It is now time to evaluate the success or failure of your SEO campaign. Return to your starting point. What was the state of your web page or website when you first began? Is it better or worse? Recall the goal of this campaign; in this step, we’ll determine whether you’ve achieved it or not. It’ll also help you plan your future campaign strategies. 

# Some of the metrics that are important to analyze are below:  

• Organic traffic

  Based on your campaign goal, you can discover whether your website’s organic traffic has increased or not. If you’ve picked the right keyword and created unique, sound, and SEO-optimized content, the number of visitors to your site must increase. 

• Bounce rate

  It is the rate at which your visitors leave your webpage. This is the measure of the relevancy of your content to the topic. A high bounce indicates poor user engagement and vice-versa. You can determine your page’s bounce rate to track your success.  

• CTR

   Click Through rate is the number of clicks your webpage receives per impression. Let’s say if five in ten users clicked to visit your site, the CTR is 50%. This indicates how you are grabbing users’ attention on a SERP.  

• Keyword rankings

          This suggests how your keywords are ranking on SERPs compared to others. Track your keyword ranking to determine your performance. 

• Site authority

  site’s authority determines the ranking of a website on SERPs. The backlink profile of any website is an important factor that is analyzed for determining the site’s authority. You need to analyze your backlink profile using the backlink tool. 

• Page loading speed

It is one of the ranking factors that are related to user experience on the site. Slow-loading pages often have high bounce rates. Keep a check on your page performance to assess your campaign’s success. 

• New referring domains and backlinks

  You can also analyze the success of your campaign by looking at the new backlinks from unique domains. If you receive new backlinks from different domains, it’s a positive indication that you are on the right track. 

You can also use Semrush or Ahrefs tools to analyze your SEO performance. These can track your performance within a particular period of time, which can help you determine your campaign’s success. 

7. Evaluate SEO Campaign 

While evaluating your SEO campaign, it’s necessary to analyze your whole process. You can determine whether it went as you planned from the beginning to the end or not. Can you use a similar strategy in future campaigns? What improvements does it need? Thus, you need to keep track of each step so that you can answer them all. 

Now, remember that SEO and its results cannot be achieved quickly. It may take time.  

You can keep a weekly check on your performance. You may even notice fluctuations in your results. 

Once you notice consistency in your SEO performance, you can say that your campaign was a success. 

However, if your goals have not been achieved, do not get disappointed. There’s no guarantee of anything. Even SEOs can’t be sure of the outcomes. 

Things might take much more time than expected. It may be months or even years. 

Try to figure out new tactics, use a different approach, and work on it.  

A lot of SEO skills can be acquired by staying curious, being patient, and trying new tactics and strategies. There’s always a scope for improvement. Learn from your mistakes, and keep going. 

Final thoughts 

Continuous efforts are required to achieve business goals. We can break our long-term SEO strategies into smaller SEO campaigns to achieve specific goals in a short period of time. Smaller SEO campaigns with SEO objectives can help us to improve the website’s SEO and overall website online presence.  

SEO is not a one-time process. It’s a continuous process that needs to be regularly performed to achieve the desired outcome. 

You’ll require SEO knowledge, a perfectly planned strategy, a set of SEO tools, and a lot of patience to achieve SEO success. All these can help turn your SEO campaign into a fruitful result. 

Hope this has helped you create a successful SEO campaign. Good luck with your next campaign!