Customers are the primary focus of any marketer or website owner. They work day and night tirelessly and devise effective ways to increase organic traffic to their website and help their business to flourish and reach new heights of success.
However, getting organic traffic can be demanding at times, especially with the ever-increasing competition and regular Google updates. It has become challenging for website owners to achieve higher rankings on SERPs and reach the targeted audience.
As we always say, customers are the key to business success. The higher traffic your site receives, the more it will grow and succeed. Implementing practical SEO tactics will help you optimize your website effectively and get ahead of your competitors. In addition, it’ll help you reach your targeted audience and increase organic traffic to your website.
If you are interested in increasing organic traffic to your site and want to learn effectively and proven tips to satisfy your dreams, you have landed right. In this write-up, we’ll discuss the top 15 tried and tested tips to entice organic traffic to your site, bring expanded profits and thrive on the web.
So, without digressing, let’s get right into it!
# Why does Organic traffic matter for business?
Organic traffic is the traffic you receive as a result of your website appearing in search results. It signifies that people found your site through the search engine’s organic ranking rather than through paid advertisements.
Organic traffic is valuable for businesses for a variety of reasons. Let’s go over each one by one.
1. It’s free or at least affordable for all.
Organic traffic is a potential way to save a huge amount for businesses.
Driving organic traffic to your site is free or much more affordable than paid adverts. Running ads on search engines and other marketing platform demands a good investment. Contrarily, optimizing a website does not require you to invest big amounts. There are numerous FREE SEO tools that can help you optimize your website effortlessly as well as affordably and increase organic traffic to your website. You might need to pay a small amount to your content creators to create optimized content, but that’s much less than paid marketing.
2. It enhances your brand reputation and authority.
In this competitive era, organic ranking is hard to achieve. Attaining a higher ranking on SERPs drives boosted traffic to your site and enhances user trust in your brand, and helps you establish yourself as a topical expert. In addition to this, mastering SEO and providing users with valuable content pose you as a valuable source in Google’s eye. Therefore, it enables you to build your brand reputation as well as credibility.
3. It drives new customers.
Organic ranking enhances your search visibility, and help helps you bring new customers to your website. People often bypass the paid search results and prefer to click the organic results. Targeting the right keyword with focusing search intent will present you in front of your targeted audience, drive high traffic and bring new loyal customers to your site.
4. It gives you long-term benefits.
PPC adverts give you quick exposure to your targeted audience but are short-lived. Organic ranking, on the contrary, gives you long-term exposure, increasing traffic to your site and enabling you to entice users for longer.
5. It brings increased conversion opportunities.
More organic search visibility gives you the opportunity to entice users and convert them into successful leads. The more traffic navigating to your site, the more will be conversion opportunities for your site, be it driving sales, potential leads, or turning into loyal users.
# How can you track organic traffic to your site?
Google search console and Google Analytics are valuable SEO tools every website owner must utilize for tracking their website’s performance.
In Google Analytics, your can observe your organic traffic to your site by navigating to Reports > Acquisition > Traffic Acquisition.
If you are using the Google search console, you can witness your organic traffic by navigating to performance and then Search results.
Note: If you use both tools to assess your organic traffic, you’ll notice that the data on both tools vary. This is because both tools acquire data differently.
# Top 20 tips to increase organic traffic to your website.
Now that you have got an idea of the importance of organic traffic for businesses and how you can track it effectively, it’s time to go over the effective measures to increase organic traffic to your website.
Let’s dive into the measures one by one.
# Focus on your Content strategy.
Content is, above all, in the SEO realm. Without this, every other optimization tactic will be ineffective in deriving raised organic traffic to your site.
1. Have a business blog.
If you haven’t included a blog section on your website, you are missing out. Blogging is a great way to target a niche audience and increase organic traffic to your website. The more value you offer to the people, the more reasons they’ll have to visit your site, and the more likely they’ll engage with your brand. Ensure to start a blog and follow the below tactics to increase traffic to your site.
Contrarily, if you already have a blog, the following things will benefit you in the long run.
2. Blog regularly and provide quality content.
Creating a blog does not end your duty. You have to make continuous efforts to grow your blog and provide users with helpful content. Ensure the creation of unique, engaging, and high-quality SEO-optimized content on a regular basis to achieve a higher ranking on SERPs. Constantly providing users with valuable content will help you establish yourself as a niche expert and entice high traffic to your site.
3. Focus on evergreen topics.
Creating content that nobody is searching for is worthless. Therefore, while creating content, you must focus on the valuable and evergreen topics that people are actually searching for. This will focus your blogging in the right direction, help you express your specialization, provide users with helpful content and attract more and more visitors to your site.
4. Optimize content for SEO.
Even unique and helpful content becomes valueless unless it is discovered by search engines. Therefore, in addition to creating valuable content for users, it’s crucial to optimize the content for search engines and enable it to rank on search results and help it reach its targeted audience.
The following are effective SEO tips to optimize your content for search engines.
- Create a catchy, relevant, and unique title for your every blog.
- Divide your long-form content into smaller paragraphs and use headings, sub-headings, and lists.
- Include optimized multimedia to make your content enticing and engaging.
- Use targeted keywords within the title, first paragraph, headings, and sub-headings and throughout your content naturally without keyword stuffing.
- Provide Inbound and outbound links to relevant content and help search engines and users easily discover relevant content on your site and understand your content in a better way.
5. Consolidate similar content & fix duplicate issues
Creating content on similar topics or targeting similar keywords might create a duplicate content issue on your site and might lead you to compete yourself. If you have made this mistake earlier, ensure to consolidate similar content and create a single strong content. Also, try to focus your targeted keywords more thoughtfully to enable search engines to better understand your content and help it rank accordingly. This will boost your content search visibility and help it attract increased users to it.
6. Refresh or Remove old content
To maintain your credibility and user trust, it’s vital to provide users with the updated and latest information. Your old content might include outdated data, facts, and images which can hamper the user experience. Ensure to update your content from time to time to maintain user trust within your brand and drive traffic to your site. Also, you can remove old, valueless content from your site which can’t be updated or provide no value to users.
7. Take the benefits of keyword research.
Blogging without a proper SEO strategy is meaningless, and most content creators often make this mistake. Therefore, prior to creating content, it’s crucial to perform proper keyword research and discover the most valuable targeted keyword that people are actually searching for. This will help you drive intended traffic to your site and help you grow and succeed online.
In addition to focusing on your keyword, make sure to target the user’s search intent and create content to provide value to users, not search engines.
8. Fill up the content gap.
Your competitors might outrank you by creating content that you haven’t created yet and providing users with more information. Discover content gaps in your strategy and fill the missing gap by creating helpful content for your users and providing them with more reasons to engage with your brand. This will help you enrich your blog and attract more traffic to your site.
# Optimize your site for User experience.
Users are the primary focus for every business’s success. Focusing on user experience will help boost your search optimization and help you increase search visibility and visitors to your website.
The following factors influence users’ experience on a site. Work on each to boost user experience and allow your website to flourish on the web.
9. Optimize your site structure.
Site structure is an important SEO factor that both search engines and users benefit from. A good website layout allows users to easily navigate to your site and find valuable information, improving user experience while also assisting search engines in navigating and understanding your website. In order to optimize your site structure, make sure your web pages are organized in proper order. Categorize your web page into main categories and sub-categories and interlink your relevant web pages to help both search engines and users.
10. Optimize your website’s loading speed.
Website loading speed is another valuable SEO factor that influences multiple valuable website metrics, including bounce rate, dwell time, and conversions, impacting website visibility on search engines and, ultimately, business growth. Fast-loading website speed enables a website to achieve a higher ranking, drive increased traffic and provide a satisfactory user experience on a site.
Make sure to optimize your website loading speed and enable your website to glorify on SERPs and harvest more traffic to your site.
11. Optimize your SERP appearance
In SEO, meta titles and descriptions are the two key factors that are visible to users on SERPs. Both are vital for providing users and search engines with valuable information about the content, adding value to the user experience on a site and enticing them to click and read further.
Ensure to optimize your meta title and description by adding your targeted keyword, making them enticing and engaging to read, and keeping the title within 60 characters and the description within 156 characters to enhance user experience, attract them to make a click, and drive increased visitors to your site.
12. Improve your internal linking.
Another essential SEO factor you must work on to elevate organic traffic to your site is improving your internal linking structure.
Internal links are a part of a strong site structure and are advantageous for search engines as well as users.
Improving the internal linking structure of your website will enhance your site’s crawling, enable it to achieve a higher ranking and ultimately drive more visitors to your site. In addition, it will provide users with an enhanced user experience and boost your conversions.
13. Get more backlinks.
We are sure you are aware of the importance of backlinks for a website. In SEO, it’s always beneficial for websites to gain more quality backlinks to enhance website authority and acquire better search rankings.
Search engines rank authoritative sites with better ranking when compared to low-authority websites. Therefore, getting more high-quality backlinks will allow you to gain improved search visibility and ultimately drive more users to your website.
14. Leverage social platforms.
In today’s world, where most people spend most of their time on social platforms, it’s crucial for businesses to have a social presence. Creating social media accounts on different platforms, including Facebook, Instagram, LinkedIn, Twitter, and more, can help you reach a wider audience, enhance brand awareness and connect with users effectively. In addition, it’ll help you establish yourself as a topical expert, gain users’ trust and eventually drive increased traffic to your site.
Later, you can also use social platforms for your marketing campaigns.
15. Perform competitor analysis
Knowing your competitor’s strategies will help you understand the SEO world in a better way. This will assist you in discovering what’s working and what’s not, and accordingly, plan your own strategies to derive the desired SEO result.
If you are willing to increase organic traffic to your website, performing competitor analysis can be a proficient way to devise practical ways to uplift your search presence and boost visitors to your site.
16. Invest in marketing
SEO is an effective method to optimize a website and enhance its search rankings. However, putting in additional marketing efforts will enhance your audience reach, help you engage your customers with your brand, and drive increased traffic to your site. Effective marketing strategies, such as email marketing, social media marketing, content marketing, etc., are efficient for boosting customer engagement and enjoying enhanced traffic.
17. Focus on Google’s EEAT guidelines.
Google uses the EEAT criteria to determine the overall quality of web pages to rank them on search engines. E-E-A-T stands for experience, expertise, authority, and trustworthiness. Google assesses the experience and expertise of the content creator in his niche and the authority and trustworthiness of the website. In order to achieve a higher ranking on SERPs, ensure to adhere to Google’s EEAT guidelines to thrive on the internet and boost raised traffic to your site.
18. Use schema markup for more visibility
Schema markup is structured data that helps search engines to better understand your content and boost its search visibility on search results.
Adding schema markup to your web pages will enhance the appearance of your content and enable it to gain more clicks and, ultimately, more traffic to your site.
19. Fix SEO issues
Now that we have gone over every aspect of the website that can boost traffic to your site, it’s time to utilize valuable SEO tools and determine any SEO issues on your website and fix them accordingly. You can use tools like Google Search Console, Google Analytics, Ahrefs, and Semrush to discover issues and determine what’s working and what’s not and strategize your future plans accordingly. This will allow you to optimize your website, boost its visibility and attract more and more traffic to your site.
Optimize your website to increase organic traffic today!
SEO is a vital but always evolving and demanding technique that necessitates ongoing efforts and attention. Even still, learning how to generate organic traffic to a website is not a secret. We’ve discussed a lot of website aspects that you should focus on if you want to improve the quality of your website. The strategies outlined above have been tried and tested to increase search exposure and traffic to your site.
Being patient is one of the most important things we’d like you to remember. Implementing these strategies will not result in an increase in traffic to your website overnight. Some approaches may provide results in a matter of days, while others may take months.
Ensure that you work in a holistic way to optimize your website, including on-page, off-page, and technical SEO, to uplift your SEO optimization.
Implementing efficient approaches one by one will pay off over time and improve traffic to your site.